Corporate design exploration
Two directions.
One recognisable Ariel.
Both retain the official logo and the same source content. Direction A is provisionally selected for this working prototype.
A · Ariel, clearly specified
White space, precise blue navigation and structured product information. Recommended for technical reading, range discovery and consistent mobile layouts.
Homepage study · same content in both directions
Products · Applications · DownloadsRoofing · Glazing · Building products
The right product.
A clearer way forward.
Explore Ariel’s roofing and glazing ranges, find technical detail and connect with a stockist.
Product-detail study · same content in both directions
Innoline / Roofing sheets
Innoline Roofing Sheet
Tile-effect bitumen roofing for sheds and garden buildings.
| Length | 940 mm |
|---|---|
| Width | 800 mm |
| Support | Full deck |
These are visual studies; use the main prototype for working interactions. Direction B uses a denser navy presentation and broader editorial typography. The logo stays unchanged in both.