01 · Design
Two directions. One Ariel identity.
Compare the selected clear corporate direction with an alternative editorial treatment using the same homepage and product content.
View visual directionsStakeholder review · 27 October 2026
A new corporate website prototype for product information and stockist enquiries. The live Ariel website and earlier Innoline prototype remain unchanged.
01 · Design
Compare the selected clear corporate direction with an alternative editorial treatment using the same homepage and product content.
View visual directions02 · Try the journey
Explore Innoline, open the guide, find the Ridge and carry a selected product into the stockist enquiry.
Start the Innoline journey03 · What is simulated
Calculator and contact enquiries now save to a private inbox with a reference number. Email notifications, a verified stockist directory, live stock, CRM and analytics are not connected.
Send a review enquiry04 · Production dependencies
Technical and brand approvals, complete migration decisions, editorial CMS, operational integrations and production validation remain in the handover backlog.
Review source documentsReview accepted calculator and product enquiries, including their full materials schedule. No email notifications are sent yet.
Open private inboxCatalogue coverage: 204 captured source records, 109 published tables and 83 discovered document links. This is expanded review content; migration URL decisions and final technical approvals remain outstanding.